Contest

ENTER TO WIN

A Customized Design, Layout, and 
Merchandising Tailored to Your Needs

Two prizes with a total value of $ 40 000

Does your business qualify?

Answer the questionnaire

To Participate

Enter our contest for a chance to win a custom layout and design package or market strategy optimization, valued at $20,000!

 Whether you have an established business or a new startup idea, we invite you to submit your project along with your motivations, inspirations, and what sets you apart from the competition. Two winners will each receive $20,000 in services to develop retail-related layouts or optimize their market strategy. 

We are seeking creative and viable projects that have the potential to drive your business to success. This contest is open to SMEs, startups, and large companies alike. 

Submit your application by December 20, 2024, for an opportunity to bring your project to the next level.

Who Can Participate in the Contest?

New Businesses

Are you a startup or digital-only company looking to establish a physical presence? We’re seeking innovative projects that transform your ideas into tangible experiences for your customers, helping you create a remarkable storefront.

Established Businesses

Are you an established company looking to revamp the physical experience in a specific department? This contest offers you the opportunity to reimagine your sales space with innovative concepts that elevate the customer experience and highlight your offerings.

Our Jury

We've brought together a panel of retail experts and organizations to help evaluate the submitted projects and ensure a high-quality selection process.

Each jury member will play a key role in choosing the winning projects, focusing on innovation, creativity, and the strategies and resources required for success, with an emphasis on promoting local sourcing.

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Johanne Bousquet

Founder of Chagall

With 32 years of experience in commercial design, Johanne Bousquet has played a pivotal role in shaping Chagall into a leading industry player and driving its growth. Now a board member, her expertise remains indispensable. As a vital resource for the team, she continues to guide the company’s strategic direction and passionately supports key projects with unwavering dedication.

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Carl Boutet

Founder and Chief Strategist of Studio Rx

With over 25 years of experience in retail, Carl Boutet advises retailers and businesses on adapting their strategies to consumer needs. As the founder of Studio Rx, he has collaborated with giants like Costco and independent retailers across Canada. He also teaches at McGill University and the Asian Institute of Technology and shares his expertise as the author of The Great Acceleration: The Race to Retail Resilience, recognized as one of the most influential thinkers in retail.

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Robert Dion

Founder and Publisher of Détaillant Alimentaire

Robert Dion has extensive experience in retail and food service. He founded his first company in 1984 and later held key positions at J.M. Schneider’s (now Maple Leaf Foods). As the founder of HRI Editions, he launched the magazine Hôtels, Restaurants & Institutions and developed the website www.hrimag.com. Today, Robert serves as an editor, host, and consultant, with several honors to his name, including the Sandy Sanderson Award.

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Geneviève Duval

Director of Communications for The Retail Council of Quebec

Geneviève Duval has expertise in retail, known for her ability to create innovative campaigns that engage consumers. She builds strong relationships with partners and members while implementing initiatives that enhance the retail community in Quebec. Her collaborative and strategic approach contributes to the development and growth of businesses in the sector.

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Sandra Heintz

Director at Index Design

With over 16 years of experience in marketing communication, Sandra Heintz specializes in strategy development and campaign management, blending traditional and digital approaches. Holding a master's degree in international communication strategy, she has worked in creative agencies and cultural sectors, including as the communications lead at the McCord Museum. Passionate about local architecture and interior design industries, Sandra is dedicated to promoting these fields by bringing stakeholders together for collaborative projects.

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Elfi Morin

General Director at Les Produits du Québec

With several years of experience in managing major projects, Elfi stands out for her ability to lead teams towards common goals while optimizing organizational processes. As General Director, she is passionate about promoting local products and is committed to strengthening the network of Quebec producers. Her inclusive and dynamic approach fosters innovation and efficiency, ensuring that projects support sustainable development and the local economy.

Terms and Conditions

iconEligibility

This contest is open to businesses legally established in Quebec, with representatives aged 18 or older. Each participating business must provide a detailed entrepreneurial profile of the person responsible for the project, including their background, skills, and experience in the relevant sector.
 
Current clients, employees, subsidiaries, agents of Chagall, and their immediate families are not eligible to participate.

Contest Period: The contest runs from October 6, 2024, to January 10, 2025. The winner will be announced during the week of January 20, 2025.

To participate, visit https://chagall.ca/en/contest to verify your business's eligibility. If eligible, submit your project to [email protected]. One (1) entry per business.

Applications must include:
1)Project Location: Complete address of the space to design or redesign. 
2)Area: Dimensions of the space involved. 
3)Objective: Goals you wish to achieve with the design and layout. 
4)Detailed Project Description: Desired design elements and necessary changes. 
5)Budget Estimate: Approximate budget for the project. 
6)Current Photos of the Space: Images of the space to be designed or renovated. 
7)Preliminary Implementation Plan: Sketch or outline of the project. 
8)Inspiration Photos: Images illustrating your vision for the project. 
9)Business Plan Summary: Must include: Number of employees, expected revenue, service description, planned investments, target audience, financial data, surrounding competition, assets, etc. 
10)Information about your business: Relevant details concerning your company. 
11)Reasons and Motivations for Winning: A compelling explanation of why your project deserves to win and what sets you apart in the market! 
Make sure to submit all required information by the December 20, 2024 deadline.           

Projects will be evaluated based on the following criteria:

Feasibility: The project must be realistic and achievable within the given budget and timeline. 
Creativity: Ideas should be innovative, original, and relevant to the retail sector. 
Innovation: Projects demonstrating an innovative approach and long-term potential will be prioritized. 
Potential Impact: The project must have a tangible and positive effect on your business, enhancing its viability and long-term success. 
Local Sourcing: A local sourcing component should be integrated into the project, promoting local businesses and supporting the regional economy. 

The jury will ensure that each selected project is creative, feasible, and innovative, guaranteeing a lasting impact. Projects will be evaluated based on their relevance to the contest's objectives, creativity, feasibility, and potential impact on your business. Jury decisions are final and cannot be appealed. Each project will receive a tailored offer that considers the specific needs of the business. Factors considered will include the scope of work, target audience, marketing goals, and performance expectations. This approach ensures a personalized, realistic, and viable solution to maximize the project's impact. 

1)Winners will receive a design, layout, and marketing package executed by our team, valued at $20,000. This prize includes partial support for the realization of the layout, design, and marketing of their project. The prize is non-transferable and cannot be exchanged for cash. 
2)Start-ups and SMEs: The project must be completed within 9 to 18 months following the announcement of the winner. 
3)Large retail businesses: Renovation must be marketed within 6 to 9 months following the announcement of the winner.      

The winners will be featured on our social media and website, as well as on the platforms of our jury members. The finalists will be announced on January 10, 2025, followed by the official announcement of the two (2) winners during the week of January 20, 2025. The winners will also be contacted by email, and the names of the two (2) companies will be published on our website.

By participating, you grant Chagall a non-exclusive license to use your project for marketing and promotional purposes, with credit given to your company. You retain the copyright to your project.

By accepting the prize, winners consent to the use of their name, image, and project information for advertising and promotional purposes without any additional compensation.

The personal information collected will be used in accordance with our privacy policy and will not be shared without prior consent.

Chagall disclaims any responsibility for technical issues, errors, or fraud affecting the proper conduct of the contest.

Chagall reserves the right to cancel, suspend, or modify the contest in the event of fraud or other factors or events beyond its control.