Merchandising is the key to increasing sales and profits. It is the art and science of presenting products in a way that is visually appealing and makes customers want to buy.
80% of purchase decisions are made in-store, and a satisfied customer is 7 times more likely to return. Merchandising is therefore an essential asset to maximize your sales and build customer loyalty.
By investing in merchandising, you can increase your sales by 10 to 30%. This is a significant increase that can have a major impact on your business.
Merchandising plays a role in building your brand image. A neat and consistent space with your visual identity reinforces the positive perception of your company.
Un agencement clair et attractif guide les clients vers ce qu'ils recherchent, contribuant à une expérience d'achat fluide et agréable.
Every square meter counts! Good merchandising allows you to optimize your sales space by strategically placing products to maximize their visibility and attractiveness.
Feature your best sellers: Place your best-selling and high-margin items at eye level, on end caps, and central shelves. This prime real estate will maximize the visibility and appeal of your key products, making them impossible for customers to miss.
Don't let your products get lost in the shuffle: Use attractive displays and clear signage to highlight specific products or ongoing promotions. Catchy visuals and informative signs will grab customer attention and entice them to learn more about your offerings, increasing the likelihood of a purchase.
Speak to your customers' cravings: Go beyond simply displaying individual products. Group complementary items together to create meal or menu suggestions. For example, offer a "Taco Night" selection with tortillas, seasoned ground beef, canned tomatoes, and spices. This kind of storytelling for foodies stimulates customer imagination and encourages them to buy everything they need for a complete meal, boosting your basket sizes.
The power of suggestion: Don't underestimate the magic of cross-merchandising. Place complementary products side by side. For instance, position grated cheese near pasta and tomato sauces. This strategic placement subtly suggests what customers might need to complete their dish, leading to impulse purchases and increased sales.
Looking to optimize your grocery store layout and boost your sales? At Chagall, we are experts in food merchandising. We offer a full range of customized services:
- In-depth analysis of your sales space and understanding of your objectives
- Development of a personalized food merchandising plan
- Implementation of innovative merchandising solutions adapted to your clientele
Contact us today to learn more about our merchandising services and how we can help you increase your sales and improve your profitability!